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South Africa is rebranding its condom campaign: will it work this time?

South Africa is rebranding its condom campaign: will it work this time?

The conversation, 27 July 2015 - South Africa has still one of the highest HIV incidence in the world. To reduce the risk especially among the 15-24 year-olds the South African government has launched a new safe sex campaign.

By means of large-scale education and rebranded condom distribution teens should be encouraged to use condoms more frequently (by Erica Penfold).

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